Ever thought how a small tweak could boost your brand's metrics? Take this: a straightforward shuffle of product benefit icons might lift your conversions by 7.6%.

Welcome to the 42nd edition of The Perspective, where we're spotlighting simple changes that deliver significant impacts on LTV, AOV, and CVR. From the placement of quizzes to the timing of out-of-stock purchases, we’ve got insights that promise to transform the way you engage with your customers. Let’s dive into these easy yet powerful strategies together.

(less than 2-minute read)

Always Use Thumbnails To Represent Additional Product Images

Leveraging thumbnails for additional product images on your Product Detail Pages (PDPs) is a game-changer, according to comprehensive analyses. Unlike the less intuitive dot indicators or numbers, thumbnails offer a visual preview, significantly enhancing user navigation by allowing a glimpse of what's ahead without the need to click through. While 100% of desktop sites utilize thumbnails for this purpose, only 24% of mobile sites do the same, often opting for dot indicators or text, which can hinder usability. This tactic not only elevates the shopping experience by making it smoother and more intuitive but also supports quicker decision-making, crucial for boosting conversion rates.

Such a straightforward yet impactful adjustment to how we present product images underscores the potential of thoughtful design to drive meaningful improvements in key metrics like engagement and sales.

Remove Quiz From Early On In The Homepage

Directing new visitors immediately to a quiz might deter conversions because it places an interactive barrier between the customer and product discovery. Engaging with a quiz demands time and effort from users who are not yet familiar or invested in the brand.

This initial request for engagement can feel intrusive or premature, leading potential customers to leave the site before exploring further. Showcasing social proof upfront, however, instantly communicates value and reliability, encouraging further exploration without the initial commitment a quiz requires.

Adjust The Location Of Your Benefits Icons & Watch Your Conversions Climb

Highlighting product-specific benefits at the top of your PDP taps into the immediate needs and emotions of your customers, creating a direct connection with what the product can do for them. This approach prioritizes the customer's experience and satisfaction with the product itself, which is essential during the early stages of their decision-making process.

Brand benefits, like free shipping or guarantees, are secondary, reinforcing trust and satisfaction after the primary product benefits have caught the customer’s interest, streamlining their decision-making process towards a purchase.

Allow Users To Purchase “Out Of Stock” Products By Increasing Delivery Time

Allowing purchases of out-of-stock items with a longer delivery time can keep customers engaged and prevent them from going to other stores. It's about letting these customers order their chosen products by simply waiting a bit longer. This approach keeps the shopping momentum going and decreases the chances of losing sales to competitors, making the shopping experience smoother and more flexible for everyone involved.

30% of users are likely to leave a site to find an out-of-stock product elsewhere. This suggests that allowing purchases with extended delivery times could help retain these customers, potentially affecting the brand's CVR positively by reducing site abandonment and encouraging loyalty, indirectly influencing LTV.

Conclussion

That’s a wrap on our journey through uncomplicated yet impactful strategies to improve your brand's key metrics. Remember, it's the little things that often lead to big wins. By focusing on clear, customer-centric changes, you're setting the stage for not just better numbers, but a better shopping experience. Keep these tips in your toolkit and watch how they transform your site, one small step at a time.

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