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Ads That Work With A System
In this edition of The Perspective weāll show you how to build a system that turns solid concepts into winning ads consistently. We'll cover why messy processes kill results and what to do right now to fix your ad workflow.


You've got a killer hook, perfect angle, and testimonials that should crush it. But somehow your ad still flops. Sound familiar?
In this edition of The Perspective weāll show you how to build a system that turns solid concepts into winning ads consistently. We'll cover why messy processes kill results and what to do right now to fix your ad workflow.
(Less Than 3 Minute Read)
Why ad execution kills more campaigns than bad ideas
You can have the best hooks, angles, or testimonials in your industry, but if your ad creation process resembles a chaotic scramble, you'll burn through budget and see mediocre results.
Most teams scatter their ideas across Google Docs, buried in Slack threads, and half-forgotten Notion pages. This fragmented approach creates bottlenecks, breeds miscommunication, and forces you to improvise when deadlines hit. You end up building ads based on whatever you can remember or quickly find, not what actually works.
The real issue isn't creative bankruptcy. It's the absence of a structured, repeatable process that consistently turns solid concepts into profitable ads.
How to build an ad workflow that keeps you organized and efficient
Here's how successful teams move from scattered chaos to systematic success.
1. Market Research
Start by understanding your audience's actual pain points and genuine desires, not what you assume they want. Study your competitors' messaging patterns, identify gaps in their approach, and spot opportunities they're missing. This foundation prevents you from creating ads that sound good internally but fall flat with real customers.
2. Brainstorm ideas
Use your research insights to develop hooks and angles that genuinely resonate with your target audience. Consider the emotional triggers that drive purchasing decisions and the specific language your customers use when describing their problems. Focus on concepts that feel natural coming from your brand while addressing real customer needs.
3. Decide what's worth pursuing
Every idea that sounds promising won't deliver results. Evaluate each concept based on execution requirements and available resources. Can you create compelling visuals for this angle? Do you have the testimonials or case studies to support the claims? Prioritize ideas where you can deliver strong execution over concepts that require assets you don't have.
4. Write the ad script
Develop messaging that speaks directly to customer problems and desired outcomes. Skip the feature lists and technical specifications that excite your product team but bore your audience. Instead, focus on the specific situation your customer faces and how your solution makes their life measurably better.
5. Put the creative brief together
Document your concept, core message, and success hypothesis in a format your entire team can understand and execute. Include context about why this approach should work and what success looks like. This prevents creative teams from guessing your intentions and reduces the endless revision cycles that kill momentum.
6. Test the ads
Run campaigns for at least 3-7 days before making performance judgments. Track metrics that matter beyond surface-level engagement. Monitor how different hooks perform, which concepts generate quality leads, and what messaging drives actual conversions rather than just clicks and views.
7. Analyze and iterate
Examine both successful and failed campaigns to understand the underlying patterns. Read audience comments for unfiltered feedback, study where viewers drop off in video ads, and identify which elements you can replicate or improve. Use these insights to refine your next campaign cycle rather than starting from scratch each time.
This systematic approach eliminates the guesswork that plague most ad teams. When you follow a consistent process, you can identify what works, scale successful concepts, and avoid repeating expensive mistakes.
Why most tools donāt fix a bad system
Purchasing new software won't solve workflow problems if your underlying process is broken. Creative tools and platforms only amplify what you're already doing. If your current approach is disorganized and inefficient, adding more complexity rarely helps.
The solution starts with establishing clear procedures that your team can follow consistently. Once you have a solid system in place, the right tools can make that system faster and more effective. But without the foundation of good process, even the best tools become another source of confusion.
Tools like CreativeOS recognize this reality. Rather than adding complexity, they're designed to help ad teams organize their ideas, track concept performance, and create clear creative briefs without the usual back-and-forth confusion.
What to do now to get your ad workflow in order
Start by documenting your current ad creation process from initial research through final analysis. Map out every step your team follows and identify where confusion or delays typically occur.
Build a shared system your entire team can access and understand. This eliminates the common problem of important information being trapped in individual team members' heads or scattered across multiple platforms.
If you want to streamline this process further, tools like CreativeOS offer a centralized hub specifically built for ad teams, and Oddit readers get 30% off their first three months.
The system that fixes your creative bottlenecks š
Why do we waste hours building ads that get misinterpreted?
Look...
You've got winning hooks, angles, and testimonials buried across 6 Google Docs, Slack threads, and 3 Notion boards.
So when it's time to build a creative, you're stuck digging through the mess for hoursā¦
Or worse, winging it.
That's not a workflowā¦
That's a bottleneck.
Now, most brands don't struggle with ideas -
They struggle with creative execution.
And the reason why?
No system.
That's what CreativeOS solves:
The only creative strategy hub made for ad operators, by ad operators.
It's helped 5,000+ top brands and agencies:
ā Save 50+ hours/week making ad creative
ā Get clear on what's working and what to make next
ā Build briefs that get you 3 variations (not 30 questions)
ā Track performance by hook, concept, and outcome (not just CTR)
If your ads are underperforming - it's not the product.
It's your process.
Start running a tighter creative ship.
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