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BFCM Series PT. II - Leveraging VIPs For BFCM Success
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Did you know that one brand pulled in over $215,000 in non-discounted sales just by giving their VIP customers early access?
Welcome to the second edition of our three-part BFCM series! In this issue, we're diving deep into one of the most powerful (and often underused) strategies for BFCM success: leveraging your VIPs. Your VIP customers are more than just repeat buyersâtheyâre the lifeblood of your brand, and they deserve more than a blanket discount during the busiest shopping season of the year.
Weâll show you how to tap into your VIP audience with exclusive offers and early access strategies that boost revenue, without slashing prices.
Plus, stay tuned until the endâweâve attached high-converting email flow templates to help you hit the ground running.
Letâs make this your best BFCM yet!
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(less than 2-minute read)
The VIP Edge (More Than Just Discounts)
Letâs talk strategy. While everyone is scrambling to shout â50% OFF EVERYTHING,â hereâs where you stand out. Your VIPs donât always need a massive discount to feel appreciatedâthey need exclusivity and a sense of urgency.
The key is to create a pre-BFCM VIP-only offer that speaks to their loyalty. In fact, many brands have had incredible success sending out early-access emails or SMS campaigns with a simple message:
âGrab your favorites before the rush!â
This isnât just about saving them money, itâs about saving them time and ensuring they get first dibs on the best products. Last year, one brand pulled in over $215,000 in non-discounted sales using this approach, and the only incentive was exclusivity.
VIP Email & SMS Strategy Breakdown
Early Access (No Discounts Needed)
Send your VIPs an email a few days before your general BFCM launch. The message should be clear: theyâre getting early access to your best dealsâbefore the frenzy begins.
Subject Line: âVIPs First! Beat The Black Friday Rush đď¸đď¸â
Body: Highlight whatâs at stake: limited stock, favorite products, and the chance to skip the stress of shopping later in the week. Include an urgency-driven CTA like âShop Now Before Itâs Gone.â
Personalized Touches
Donât be afraid to personalize the messaging even further. Refer to past purchases, ask about their favorite products, and offer personalized recommendations. This makes the VIP feel seen, heard, and catered to.
Why Exclusivity Works?
VIP customers have already proven their loyalty to your brand. They donât need to be convinced to buyâthey just need a nudge. The best part? Many of them donât need deep discounts to make a purchase. The simple act of providing them with first access can drive major sales without cutting into your margins.
Itâs not just about urgencyâit's about making them feel special. Your VIPs know that Black Friday deals will come, but what they really want is the peace of mind knowing theyâve already secured the products they love before the crowds rush in.
Crafting Your VIP Offer
So, what should your VIP offer look like? It doesnât have to be complicated, but it should be tailored:
VIP Early Access Window: Give them a 24-48 hour head start.
Exclusive Bundles: Create product bundles specifically for VIPs.
Personalized Discounts: Instead of a blanket 30% off, offer them a tiered discount that increases the more they spend.
Another great idea? Introduce a VIP waitlist ahead of time. This can create buzz and give your best customers the opportunity to sign up for first access before the event officially begins.
Closing Thoughts
BFCM is a race, but it doesnât have to be a race to the bottom with endless discounts. By leveraging the power of your VIP customers, you can create a personalized experience that makes them feel valued and keeps your margins intact. The key is early access, exclusivity, and a sense of urgencyâwithout the need for deep discounts.
Make your VIPs feel special this BFCM, and watch as they reward you with higher sales and stronger brand loyalty.
Our Top 6 Handpicked High Performing Welcome Series Flows
Weâve curated a selection of the best-performing welcome series flows to inspire and guide you in creating your own.
Click the link below to access our swipe file of 6 handpicked examples of Welcome Series emails that showcased exceptional engagement, storytelling, and conversion tactics. These examples are perfect for understanding how to structure your emails and what content resonates most with subscribers.
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