Did you know that one brand pulled in over $215,000 in non-discounted sales just by giving their VIP customers early access?

Welcome to the second edition of our three-part BFCM series! In this issue, we're diving deep into one of the most powerful (and often underused) strategies for BFCM success: leveraging your VIPs. Your VIP customers are more than just repeat buyers—they’re the lifeblood of your brand, and they deserve more than a blanket discount during the busiest shopping season of the year.

We’ll show you how to tap into your VIP audience with exclusive offers and early access strategies that boost revenue, without slashing prices.

Plus, stay tuned until the end—we’ve attached high-converting email flow templates to help you hit the ground running.

Let’s make this your best BFCM yet!

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(less than 2-minute read)

The VIP Edge (More Than Just Discounts)

Let’s talk strategy. While everyone is scrambling to shout “50% OFF EVERYTHING,” here’s where you stand out. Your VIPs don’t always need a massive discount to feel appreciated—they need exclusivity and a sense of urgency.

The key is to create a pre-BFCM VIP-only offer that speaks to their loyalty. In fact, many brands have had incredible success sending out early-access emails or SMS campaigns with a simple message:

“Grab your favorites before the rush!”

This isn’t just about saving them money, it’s about saving them time and ensuring they get first dibs on the best products. Last year, one brand pulled in over $215,000 in non-discounted sales using this approach, and the only incentive was exclusivity.

VIP Email & SMS Strategy Breakdown

Why Exclusivity Works?

VIP customers have already proven their loyalty to your brand. They don’t need to be convinced to buy—they just need a nudge. The best part? Many of them don’t need deep discounts to make a purchase. The simple act of providing them with first access can drive major sales without cutting into your margins.

It’s not just about urgency—it's about making them feel special. Your VIPs know that Black Friday deals will come, but what they really want is the peace of mind knowing they’ve already secured the products they love before the crowds rush in.

Crafting Your VIP Offer

So, what should your VIP offer look like? It doesn’t have to be complicated, but it should be tailored:

• VIP Early Access Window: Give them a 24-48 hour head start.

• Exclusive Bundles: Create product bundles specifically for VIPs.

• Personalized Discounts: Instead of a blanket 30% off, offer them a tiered discount that increases the more they spend.

Another great idea? Introduce a VIP waitlist ahead of time. This can create buzz and give your best customers the opportunity to sign up for first access before the event officially begins.

Closing Thoughts

BFCM is a race, but it doesn’t have to be a race to the bottom with endless discounts. By leveraging the power of your VIP customers, you can create a personalized experience that makes them feel valued and keeps your margins intact. The key is early access, exclusivity, and a sense of urgency—without the need for deep discounts.

Make your VIPs feel special this BFCM, and watch as they reward you with higher sales and stronger brand loyalty.

Our Top 6 Handpicked High Performing Welcome Series Flows

We’ve curated a selection of the best-performing welcome series flows to inspire and guide you in creating your own.

Click the link below to access our swipe file of 6 handpicked examples of Welcome Series emails that showcased exceptional engagement, storytelling, and conversion tactics. These examples are perfect for understanding how to structure your emails and what content resonates most with subscribers.

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