Hook Recent Visitors (Last 30 Days)

Start by creating a custom audience focused on your recent website visitors, particularly those who've shown interest in specific products. These people are your warmest leads – they've already browsed your store and know what you offer.

Set up dynamic product ads that showcase exactly what they viewed, plus complementary items they might like. The key is personalization - when someone sees an ad featuring the exact product they were considering, they're much more likely to convert.

For cart abandoners, use stronger messaging like "Your cart misses you (and it's now 40% off!)" to create a sense of urgency and personal connection.

Make Them Feel They’ll Miss Out

Creating urgency is crucial during BFCM, and there are several powerful ways to do this. Implement countdown timers in your ads to show exactly how long the deal will last.

Display real-time stock levels to show scarcity, and use compelling copy that emphasizes the limited nature of your offers. Messages like "Only 12 hours left to save 40%" or "85 people bought this today" tap into the fear of missing out. When people see others actively buying and time running out, they're more likely to make a decision quickly rather than risk missing the deal entirely.

Show Your Best Products First

Your retargeting strategy should prioritize your most compelling offers. Lead with your proven top sellers – these are products that consistently convert and have strong social proof behind them.

Create exclusive BFCM bundles that offer extraordinary value, and make sure to highlight your biggest discounts prominently.

Include social proof in your ads by mentioning how many units you've sold or featuring quick customer testimonials. Saying "2,000+ sold this week!" adds credibility and shows potential buyers that others trust your products.

Watch The Numbers Like A Hawk

Success during BFCM requires constant vigilance and quick adjustments. Check your ad performance every 4-6 hours and be ready to make changes on the fly. If certain ads are costing too much per click without converting, pause them immediately.

When you find ads that are performing well, increase their budget right away to capitalize on that success. Pay attention to time-of-day performance and adjust your budgets accordingly – you might find that early morning or late evening brings better results. This real-time optimization can make the difference between a good BFCM and a great one.