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BFCM Series PT. III - Retargeting Ads
Set this up 3 days before BFCM..
Ever wondered how to make sure your brand stays top of mind during BFCM? With inboxes overflowing and ads competing for attention, it’s crucial to keep your brand in front of people who’ve already shown interest. In this final part of our BFCM series, we’re diving into retargeting ads—your most powerful tool to turn window shoppers into buyers when it matters most.
Reply 'Bonus' to get an exclusive issue in the BFCM series this Tuesday.
(less than 3-minute read)
4-Step System To Set Up BFCM Retargeting
Hook Recent Visitors (Last 30 Days)
Start by creating a custom audience focused on your recent website visitors, particularly those who've shown interest in specific products. These people are your warmest leads – they've already browsed your store and know what you offer.
Set up dynamic product ads that showcase exactly what they viewed, plus complementary items they might like. The key is personalization - when someone sees an ad featuring the exact product they were considering, they're much more likely to convert.
For cart abandoners, use stronger messaging like "Your cart misses you (and it's now 40% off!)" to create a sense of urgency and personal connection.
Make Them Feel They’ll Miss Out
Creating urgency is crucial during BFCM, and there are several powerful ways to do this. Implement countdown timers in your ads to show exactly how long the deal will last.
Display real-time stock levels to show scarcity, and use compelling copy that emphasizes the limited nature of your offers. Messages like "Only 12 hours left to save 40%" or "85 people bought this today" tap into the fear of missing out. When people see others actively buying and time running out, they're more likely to make a decision quickly rather than risk missing the deal entirely.
Show Your Best Products First
Your retargeting strategy should prioritize your most compelling offers. Lead with your proven top sellers – these are products that consistently convert and have strong social proof behind them.
Create exclusive BFCM bundles that offer extraordinary value, and make sure to highlight your biggest discounts prominently.
Include social proof in your ads by mentioning how many units you've sold or featuring quick customer testimonials. Saying "2,000+ sold this week!" adds credibility and shows potential buyers that others trust your products.
Watch The Numbers Like A Hawk
Success during BFCM requires constant vigilance and quick adjustments. Check your ad performance every 4-6 hours and be ready to make changes on the fly. If certain ads are costing too much per click without converting, pause them immediately.
When you find ads that are performing well, increase their budget right away to capitalize on that success. Pay attention to time-of-day performance and adjust your budgets accordingly – you might find that early morning or late evening brings better results. This real-time optimization can make the difference between a good BFCM and a great one.
3 Day Plan That Doubles Your BFCM Success
Here's your exact game plan for the final countdown: Three days before BFCM, start with broad retargeting to warm up your audience and ensure they're aware of your upcoming deals.
When you hit the 24-hour mark, increase your budget and dial up the urgency in your messaging. During BFCM itself, go all-in on your best-performing ads and keep a close eye on performance metrics.
Quick Wins You Can Set Up Today
Even with BFCM just weeks away, there's still time to set up your retargeting strategy. Focus on creating your custom audiences for recent site visitors, set up your countdown timers, and plan how you'll showcase your best-selling products and bundles. Most importantly, map out your 3-day BFCM budget plan so you're ready to scale when it matters most.
These steps take just a few hours to implement but can make a significant difference to your BFCM performance.
Bonus BFCM Strategy - Hit Reply!
I've saved the best for last. Reply 'Bonus' to get an exclusive issue in the BFCM series this Tuesday. It's my personal favorite strategy for BFCM success - the one that doubled sales for three brands last year. 🚀
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