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BFCM Series PT.IV (Bonus Edition) | Post-Purchase Success

After customers buy on BFCM, send this....

Author

Ihtishaam Choudhary
November 20, 2024

Ever wonder what happens after your customer hits "Buy Now"? Most brands stop their BFCM strategy right there—but the real winners? They turn that moment into more sales.

Many of you asked for our bonus BFCM content, and a few were curious about post-sale strategies.

So without further ado, Welcome to the Bonus Edition of The Perspective! In this issue, we're diving into one of the most overlooked but highly profitable tactics for Black Friday and Cyber Monday: Post-Purchase Emails.

With just over a week until the biggest shopping weekend of the year, it's crunch time. The good news? This strategy is simple to set up and can generate big results—fast.

Let's get into it.

(Less than 3-minute read)

1. The Post-Purchase ‘Thank You’ Email

The moment your customer completes a purchase is the perfect time to strike while the iron's hot. They're engaged, excited, and already trust your brand enough to buy from you.

Here’s how to capitalize on that:

Start With Physcology:

Show genuine appreciation first ("Thank you for choosing us!") before making any offers. This builds trust and opens them up to buying again.

Introduce A Special Offer:

Right below your thank-you note, introduce an exclusive, limited-time deal. Think:

  • "Upgrade your purchase with these bundles—20% off for the next 48 hours!"

  • "Complete your set with these must-haves—free shipping if you order within 24 hours!"


Perfect Your Timing:

Send within 3 minutes of purchase. We've tested delays of 15, 30, and 60 minutes - immediate sends consistently outperform by 40%.


2. Bundle Up For Higher AOV

Want to increase your average order value with minimal effort? Offer bundles of related products or complementary items:

Create Product Pairing:

Match their recent purchase with items that enhance or complete it. For example:

  • Bought a sweater? Offer matching scarves or hats.

  • Ordered tech gear? Suggest essential accessories like cases or chargers.

Incetivize The Upgrade:

Sweeten the deal with discounts:

  • "Bundle and save 30%—only this weekend!"

  • "Add these items to your order for free shipping!"

Pro Tip: If you have data on customer preferences, tailor these offers to feel more personal.

3. Urgency That Actually Converts

Most brands do urgency wrong. Here's what actually work:

High Converting Urgency Tactics:

  • Use dynamic countdown timers that adjust to timezone

  • Show real-time inventory updates ("12 people viewing right now")

  • Display recent purchases ("Sarah from NY just bought this bundle")

The Magic Window:

  • 45-minute countdown for immediate purchases

  • 24-hour window for larger considerations

  • 48-hour maximum for any BFCM offer

Proven Copy Templates:

  • "Your exclusive offer expires in [timer]"

  • "Only [X] bundles remaining at this special price"

  • "[X] other customers claimed this deal today"

Combine these tactics to nudge customers into taking quick action. The sooner they act, the less likely they'll move on to other brands.

4. Keep It Simple

Here’s the beauty of post-purchase emails: they’re easy to set up. Even with BFCM only a week away, you can implement this strategy in just a few steps:

  1. Draft a Basic Thank-You Template: Add your thank-you message, an offer, and a clear call-to-action button.

  2. Choose Your Products: Pick 2-3 complementary items or bundles to showcase in the email.

  3. Set a Timer: Automate the email to send immediately after a purchase is made. Tools like Klaviyo or Mailchimp make this process seamless

Final Thoughts

Post-purchase emails aren't just nice-to-haves—they're essential. With a little creativity and urgency, you can turn one-time customers into repeat buyers during the busiest shopping season of the year.

And remember: you don't need a complicated setup to make it work. Start small, iterate fast, and watch your BFCM sales grow.

And that wraps up our BFCM series! We've covered everything from early-bird campaigns to post-purchase strategies. Now it's your turn to put these insights into action. We'll be cheering you on from the sidelines as you crush this holiday season.

If you made it it to the end of the series hit reply and tell us your thoughts, and what else you’d like for us to cover in the future. 

See you in December with fresh strategies for the new year!

P.S. Missed our previous BFCM guides? Reply with "BFCM Series" and we'll send them your way.

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