Unpopular opinion: the most valuable skill in CRO right now has nothing to do with AI.

It's taste.

AI can write, design, generate, summarize, and automate. The hard part isn't generating anymore. The hard part is knowing what's actually good, what sounds human, what creates trust, and what people will remember. AI can give you 100 outputs in seconds. Taste is knowing which one deserves attention.

We believe what continues to set Oddit apart is that we’re driven by Human Powered Intelligence. Real people, informed opinions, years of reps looking at what works and what quietly kills conversions.

In a world where everyone has access to the same AI suggestions, taste is the actual edge.

We put that to work for Another Sole and helped to 4X their conversions. We broke down four key sections full of carefully crafted suggestions below.

(less than 6-minute read)

1. A Section Header That Earns Attention

"Back in Stock" is a logistics update. It tells users what happened in your warehouse, not why they should care. We swapped it for "Cult Favorites" two words that do something completely different. They signal social proof, scarcity, and desirability all at once. Shoppers aren't just browsing restocked inventory anymore. They're being let in on something. That shift in framing changes how people engage before they've even looked at a single product.

Stop Making People Scroll Sideways

The carousel format was hiding your best products. Users have to swipe to discover what you're selling, and most of them won't bother. We replaced it with a 2x2 grid so four products are visible immediately, no interaction required. Browsing should feel effortless. Every extra gesture you ask of a user is a chance they decide to leave instead.

Tags That Actually Pop

A "New Arrivals" label in the same muted palette as everything else is invisible. It blends in when it should stand out. We made the "Best Sellers" tags high-contrast and bold so they register at a glance. Badges only do their job if your eye catches them first.

Set Expectations, Don't Hide Them

"3 Colors Available" undersells the product and leaves users guessing. "+46 more" does the opposite, it signals depth, variety, and a brand worth exploring. Shoppers who know options exist are more likely to click through to the product page where they can actually convert.

Give Browsers a Place to Go

Not every user is ready to buy the first product they see. The "Shop Best Sellers" button at the bottom catches the ones who are interested but still browsing. This gives them a clear next step instead of a dead end. A collection section without a collection CTA is leaving intent on the table.

Remove the Shortcut That's Hurting You

This one is counterintuitive but the data is consistent. Quick Add feels convenient, but it bypasses the product page where all the trust-building happens — the full photography, the size guides, the reviews, the detailed descriptions. Users who add to cart from a collection card often don't have enough information to feel confident, and that hesitation shows up at checkout. Removing Quick Add pushes users to the product page, and a more informed shopper is a more confident one.

2. Tell Users Where They Are, Immediately

The original collection page drops users into a grid with no heading. No title, no context, no anchor. Users shouldn't have to read a URL to understand what they're looking at. "All Anytime Flats" does that job in three words — it confirms the category, sets the expectation, and lets users get on with browsing. A clear heading isn't a design flourish. It's basic orientation.

Product Count Is a Browsing Signal

"40 Products" sitting just below the heading is a small detail that changes how users approach a collection. It tells them they're in a well-stocked category worth exploring, not a thin page with three options. It also sets expectations before they start scrolling — users who know what they're getting into are less likely to bounce when the page feels longer than expected.

Mobile-Friendly Means Thumb-Friendly

Tabs that are oversized on mobile create unnecessary friction. Scaling them down isn't just a visual tweak — it makes the interface feel native to the device users are actually on. Small details like this are the difference between a page that feels polished and one that feels like it was designed for desktop and ported over.

Tabs Create Decisions Before Users Are Ready to Make Them

Top Picks, Back in Stock, Best Sellers, Sandals — presented as tabs up front, this looks like a navigation problem the user has to solve before they've even started browsing. Most people don't arrive at a collection page knowing exactly which subset they want. Replacing tabs with a Sort and Filter bar is a much more natural flow — let users browse first, then refine when they're ready. Especially when there is a smaller collection that doesn’t require the need to drill down further. It removes a decision from the start of the experience and puts control in the right place.

3. Keep the Top of Your Page Focused ✨

The announcement bar is prime real estate, and using it to push a promotional offer on a product page creates the wrong kind of distraction. A shopper who has already clicked through to a specific product is in evaluation mode — they want to feel confident about what's in front of them, not pulled toward a deal that complicates the decision. Moving the offer further down as a dedicated upsell section means it still gets seen, just at a moment when it actually adds value instead of creating noise.

Great Copy Deserves to Be Read

The product description in the original is genuinely good. It lists specific materials, real sensory details, a clear sense of the woman it's designed for. But front-loading it as a wall of text means most users scroll straight past it. Moving this copy into the Product Details section doesn't bury it, it gives it a proper home where users are actively looking for that kind of information. The right words in the right place convert. The same words in the wrong place get ignored.

The Color Is Already in the Buy Box

"Stella - Blush" repeats information the user can already see. Stripping the colorway out of the title keeps it clean and lets the product name stand on its own. Less repetition, better hierarchy, nothing lost.

Tighten the Gallery, Gain the Page

Loose spacing between the gallery and the nav bar is wasted vertical space on mobile, where every pixel counts. Adding consistent padding around the gallery and pulling it closer to the nav makes the layout feel intentional rather than assembled. Polish is a trust signal too.

A Badge That Does the Selling Before You Say a Word

Placing a Best Seller badge on the first gallery image means users get a confidence signal before they've read a single word of product copy. Social proof at the top of the page sets the tone for everything that follows. It's a small addition with an outsized effect on how the product is perceived.

Let the Next Image Do the Scrolling For You

A tall aspect ratio on the hero image pushes all the critical buying information. Things like reviews, title, price, add to cart all move further down the page. Shifting to a squarer crop keeps the layout compact and lets the edge of the next image peek into frame. That visual cue does something subtle but important: it tells users there's more to see, and invites them to keep going.

Let the Product Speak Before Anyone Has to Read

A sticker on the gallery image that calls out the product's defining trait — in this case, 100% Milled Bovine Leather — means users absorb the key value proposition while they're still looking at the product visually. It removes the gap between seeing and understanding. Shoppers shouldn't have to hunt through copy to find the thing that makes this product worth buying.

Thumbnails Are Navigation,

Oversized thumbnails with side arrows turn a simple gallery into a task. Scaling them down and removing the arrows cleans up the interface and lets users swipe naturally the way they already do on mobile. The gallery becomes something users move through without thinking about it, which is exactly how it should feel.

Make Your Rating Scannable and Tappable

Showing the average rating number next to the stars gives users an immediate read on sentiment without any extra effort. And underlining the review count signals that it's tappable — that there's more beneath the surface for anyone who wants to dig in. These are small details, but users who feel like they can trust a product quickly are far more likely to keep moving toward a purchase rather than leaving to look for validation elsewhere.

A Grid Beats a Paragraph Every Time

Long product descriptions ask a lot of a mobile user. A feature grid gives them the same information in a format they can scan in seconds. Flexible, pack-flat construction. Lightweight. Breathable leather. Removable footbed. Each point lands cleanly instead of getting lost in a block of text. If a user only spends five seconds on this section, a grid ensures they still walk away knowing exactly what makes this product worth it.

P.S. Enjoyed this breakdown? Hit reply and let us know if you want to see more Perspective issues like this—or if there’s a specific industry or sector you’d love for us to cover next! 🚀

Oddit Brags 🥳 
A real recent customer, and their words of love for Oddit.

If you wanna shop Oddit products, you can explore right here. Or if you want to discuss how we can help your brand, chat with one of the co-founders, Shaun Or Taylor.

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