The Perspective #18

Author

Oddit Team
December 20, 2022

Welcome to the 18th edition of The Perspective by Oddit!

Twice a month we send out actionable tips for creating brand-first and conversion-optimized customer experiences from the best brands in the world!

In this edition 🗞:

  • Brand-first breakdown with The Magic Brand

  • 5 questions with Founder Jennie Yoon

  • How to style your brand's key benefits

  • New brands we discovered this month

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If you missed our last editions, you can read them here!

Brand-First Breakdown: The Magic Brand

The Magic Box allows users to watch anything from their favorite streaming platform on their car's display screen just like magic đŸȘ„

We're breaking down various parts of The Magic Brand's website and offering a couple of tweaks to make it an even better user experience and conversion machine. Let's jump in!

Mega-Menu Addition

Suggestions To Test:

Suggestion 1: Give users a quick snippet on what you’re best known for — this may be the first thing they see!

Suggestion 2: Pull in images and descriptions of each product.

Product Card

Suggestions To Test:

Suggestion 1: Call-out the compatibility in an easier to scan manner — by showing the logos of the products.

Suggestion 2: Rather than calling out secondary traits of the products, tell users what it does!

Suggestion 3: Utilize your icons here!

Suggestion 4: Make the quantity selectors more compelling and clear.

Suggestion 5: Give users the option to “Add To Cart”, and to view the PDP if they want more information.

Step By Step

Suggestion To Test: All the content here is right, but there’s no need for it to be so long-winded. Tighten up your spacing and more clearly call out the steps!

Taking Action

Suggestions To Test:

Suggestion 1: Give users a clear action to shop once they’ve gone through the steps.

Suggestion 2: Surface the 2 compatibility icons.

Benefits

Suggestions To Test:

Suggestion 1: Add in your car compatibility section from the homepage to make sure users have easy access to check.

Suggestion 2: Call-out the fast set-up in a loud tag!

Suggestion 3: Simplify these to be easier to scan for mobile users by just showing the headings of each.

What Apps?

Suggestion To Test: 

Suggestion 1: Simplify this cross-section to be a more simplified flow of information. This simple change reduces the section height on mobile by 75%.

If you want loads of fresh insights like this for your site, check out our Quick Win 10-Pack and Full Reports!

Founders Five 🖐

Founder: Jennie Yoon is Founder and CEO at Kinn, which is a fine jewelry brand offering modern heirlooms designed to last a lifetime!

Kinn's mission is to restore the thoughtfulness and intangible value behind fine jewelry. Paired with education and transparency in the supply chain, Kinn pieces are meant to last through generations. Today, tomorrow and years to come :-)

Oddit: Kinn just celebrated its 5th Year Anniversary — What’s one mistake you wished you’d avoided in the first year of Kinn?

Jennie: This one is a bit tricky because Kinn started as a side-hustle for the first year, and I wouldn’t change anything about that.

If I were to go back to the earlier day of Kinn though, I would’ve tried to invest a bit more on PR, and the positioning to help stand out a bit more in a very saturated market. You get one chance to announce that you’re launching a new brand, and I wish we came out of the gate a lot stronger for more coverage at the start.

Oddit: What’s the most recent site adjustment you’ve made that had the greatest impact on revenue?

Jennie: In our PDP, the variants (clickable options) were not bordered for making it obvious for the customers to click. We found that many customers got "errors" trying to add things to cart because they didn't know there were variables to click. So Oddit suggested that we make the variable options to be more obvious and now customers are adding more to cart.

Oddit: What’s been the most unexpected lesson learned from starting Kinn?

Jennie: The jewelry industry itself. I knew going in that it was a very vague and complex industry, especially because many of the manufacturers and fine jewelry brands are family-run. However, the jewelry landscape is even more fragmented that I’d ever imagined. This is why I felt it was a priority to strengthen our storytelling through the website.

Oddit: On the marketing side of Kinn, what’s one area you’re extremely focused on for 2023?

Jennie: Our returning customers and loyalty is incredible, so outside of continuing to nurture that community, we’re looking at ways to improve the customer experience as a whole — both on and offline.

Oddit: Outside of Kinn, what’s a new jewelry brand you’re a fan of?

Jennie: I love Emily P. Wheeler’s use of colors and stones. Her pieces are so vibrant and joyful!

Formatting Key Benefits

Classifieds 🔎

💰 NEW ODDIT REPORT: We're excited to introduce the Quick-Win 10 pack. This new Oddit Report includes redesigns and an analysis of the 10 most critical changes needed to boost your brand trust, conversion, and AOV. Check it out here!

đŸ’Ș If you have a paragraph of text on your homepage then watch this video. 

👀 8 websites with FREE and consistent icons.

đŸ”” New brands we discovered this month: Frizbowl, Buunni, PCKL, and S'well 

Want your own brand-first breakdown? 🚹

Check out our full reports — Or even start (or top-up) with a Quick Win 10-Pack!

If you don’t find any value you’ll get all your $$ back. No questions asked.

The Perspective is written by Shaun Brandt, Taylor Davies, and Thomas Schreiber

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