- The Perspective
- The Perspective #38
The Perspective #38
🤑 Transforming WAMA Underwear's Trust Factor and Sales with Gallery Upgrades
Welcome to the 38th edition of The Perspective 👀
Step into the green scene with WAMA Underwear, where eco-friendly fashion gets an upgrade. WAMA isn't just sewing together any undies; they're crafting a hemp-ire of sustainable style that’s as kind to your skin as it is to the planet. Their hemp-based approach is changing the game, proving that what's good for the earth can also be great for your wardrobe.
Join us as we take a closer look at WAMA's website. We're going to explore the tweaks and turns that could take their online presence from good to 'hemp-tastic'. From subtle changes to smart additions, we'll highlight how each update can improve the shopping experience, ensuring that WAMA’s website is as smooth and user-friendly as their sustainable undies.
(less than 3-minute read)
Brand-First Breakdown: Wama Underwear 🩲
Streamlining your PDP is key to improving user experience and boosting sales. Start by adjusting your image gallery. A 3:4 aspect ratio is more visually appealing and doesn't push vital content down the fold. Allowing a peek of the next image also encourages user interaction.
Don’t underestimate the power of early impressions. Placing a guarantee band on your first gallery image can build trust and confidence in potential buyers right from the get-go. It's about making your value proposition clear and immediate.
Pricing strategy matters. Align the discount price with the original price for easy comparison. Adding a savings badge can also create a sense of urgency and highlight the deal's value, encouraging quicker purchasing decisions.
Speaking of urgency, consider the placement of your timer. Positioning it just below the price can subtly prompt customers to act fast, leveraging the psychological principle of scarcity to boost conversions.
Optimizing your Buy Box is crucial for a seamless shopping experience. Start by letting users select the color first. This simple change can significantly improve the flow of information. If your product comes in similar variants, like two different shades of black, clearly indicate the chosen variant right after the color selection to avoid any confusion.
Using actual product images for color swatches can be a game changer. It gives customers a much clearer idea of what they're choosing, leading to more confident purchase decisions. This visual clarity is key in an online shopping environment where physical examination isn't an option.
If you offer different variants, like an old and new design, make sure customers are aware of all their options. For instance, if displaying sizes for the 'Black (Old Design)', add a note about additional sizes available under 'Black (New)'. This prevents potential site abandonment by providing more choices.
The 'Bundle & Save' section should be formatted for easy scanning. Clear, concise, and visually distinct elements can make this section more engaging and understandable, potentially boosting sales through bundle offers.
Consistency in language is key. Update your call-to-action button to 'Add To Bag' if it aligns with your site's design guidelines. This ensures a cohesive brand experience across all elements of your site.
Lastly, don't forget to showcase your key traits in the Buy Box. Highlighting the benefits of choosing your brand can be a powerful motivator for customers. It's about communicating value and differentiating your brand from competitors.
Streamline navigation between different categories like Men and Women by using tabs at the top of the drawer. This approach allows users to switch categories effortlessly, displaying relevant menus instantly and reducing the need for multiple clicks.
Incorporating thumbnails within your primary links can be a visual aid for users. It gives them a sneak peek of what to expect in each category, aiding in quicker decision-making.
Consider adding a full-width button below your primary links for quick access to your collections page. This feature provides a shortcut for users who want to explore more of what you have to offer without navigating through multiple menus.
Instead of just labeling items as “Clearance,” specify the savings. This tactic can be more compelling, drawing users in with the allure of a good deal and increasing the likelihood of a purchase.
Your secondary links should not overshadow your primary ones. By decreasing the size of these links and positioning them at the bottom, you can keep the user's focus on the main content.
Tweaking your site is like giving it a mini-makeover. A splash of change here and there – from a snazzier PDP to a slicker Buy Box, and a nifty Mobile Menu – can make shopping easier, while boosting key metrics like conversion rates, average order value (AOV) etc. These quick, smart fixes can transform the shopping experience. Every little adjustment, from clearer images to catchy buttons, contributes to a bigger impact, turning casual browsers into committed buyers.
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We’re always looking to make ‘The Perspective’ even better, and who better to help us than you, our readers? We’d love to hear what you think. Got any ideas on what we could do differently or topics you’re itching to read about? Let us know! Your thoughts mean a lot to us, and they really help us shape what comes next. So, go ahead and share your feedback - it’s super valuable in keeping ‘The Perspective’ fresh and relevant.”
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