Welcome to the 39th edition of The Perspective 👀  

Why do some email headlines grab your attention? It’s not enough to peak their interest, it's about connecting in a way that's thoughtful and resonates with your audience on a deeper level. Here’s some tips on how:

(less than 2-minute read)

1. Make it Eye-Catching

A magnetic headline can make the difference between your email being opened vs marked spam – you gotta evoke emotion and intrigue. Tackle a pain point that resonates with your audience, or toss in a provocative question that leaves them wanting more. The key is to be direct & relatable. 

Example For SaaS

"Ever Wonder Why Your Analytics Aren't Reflecting Your Growth?"

Why it works: It directly addresses a common pain point – the frustration of analytics not aligning with perceived business growth. It's relatable, specific, and it instantly connects with the reader's concerns (hopefully leaving them wanting more!)

Example For DTC Brands

"Is Your Skin Care Routine Missing This Secret Ingredient?"

Why it works: It plays on the curiosity of the consumer and taps into a common desire for effective skin care. It’s enticing, promises value, and sparks the interest of anyone invested in personal care.

2. Make it Emotional

Think of a headline as the first note in a symphony – it evokes an emotional response and sets the tone for the entire experience. Your email headline should strike a chord with your audience. How do you achieve that? By painting a picture they can see themselves in. The aim here is to touch upon something personal, something real. 

Example For SaaS

"The Death of Never Ending Project Deadlines"

Why it works: You’re positioning a problem ("We know what it's like to have a never-ending list of tasks”), and insinuating that you have the answer. Position yourself as a solution in their daily struggles, and you’ve got em’ hooked.

Example For DTC Brands

"Missing the Thrill of Adventure? Bring the Outdoors Inside.”

Why it works: It's not just an invitation to browse products; it's an emotional call to capture the excitement of the outdoors, even from the comfort of home.

Craving more email headline tips – talk to our buds at Shoelace.

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