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Shopify says 2026 is "the year of the normal person" (and why that's good for UX) - Perspective #60

Our ho-ho-holiday teardown is in 10 minutes!

You think

Register for our ho-ho-holiday teardown.

You think we should be ashamed of a pun like that, but we're not.

It's the time of the year for giving, so we're giving you a CRO Workshop for free.

Get your Shopify site in early to be picked as one of the stores we teardown live

Last-minute BFCM homepage fixes - #57

We'll build it for you (in Shopify)

After 5 Years of saying no, we're finally saying yes (to Shopify development).

BFCM 2025 Tip #3: Countdown Fever

There's fear, and then there's FOMO

BFCM 2025 Tip #2: Use Your Clients' Words

...not yours. The best copy is right out of your customers' mouths.

BFCM 2025 Tip #1 - Shout it out

Don't hide that BFCM deal. Let's tell you how.

Our BFCM starts today!

Make a difference in your customer journey before *your* BFCM for free before 31 Oct

BFCM Series 2 // Offers That Stand Out From the Noise

Welcome to the 57th edition of The Perspective. With BFCM just around the corner, we're breaking down four proven promotion tactics that stand out from the discount chaos while actually boosting your margins instead of killing them.