There are plenty of psychological studies that the pain of loss is bigger than the joy of gain, and you can short-circuit buying behavior by pointing out what people will be missing out on if they don’t take action.

That’s right: we’re talking about countdowns.

In the final hours of a countdown, you’ll see a big bump in your conversion because people don’t wanna miss out. Don’t make a six week counter—that’s not urgent. But you can win when your counter has a daily or biweekly element to it.

Want to get free recommendations for this or other CRO-improving updates to one page of your current site? You gotta click the button below before the time runs out!

(Not really, it’s just an animated GIF here. 😄 )

Hope you’re gearing up for a great BFCM. While we’re cruising into BFCM season, though, we’d love to hear what you’re gonna be for Halloween! What’s the scariest UX / CRO costume you can think of?

❤️ Shaun & Taylor