The Perspective

The Perspective
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BFCM Series 2 // Offers That Stand Out From the Noise

Welcome to the 57th edition of The Perspective. With BFCM just around the corner, we're breaking down four proven promotion tactics that stand out from the discount chaos while actually boosting your margins instead of killing them.

Ihtishaam Choudhary

Jul 30, 2025

The Perspective #56 - Psychological Of Conversion

We've found out the six psychological triggers that high-converting sites use religiously. From the placement of your CTA to the faces you show, each element either works with human psychology or against it. In this issue of the Perspective we’ll be showing you exactly how to get on the right side of the brain.

Ihtishaam Choudhary

Jun 04, 2025

Journa | Brand Breakdown

Welcome to the 55th edition of The Perspective. In this edition we'll be breaking down three critical sections from Journa's homepage that went from basic to conversion-focused.

Ihtishaam Choudhary

May 28, 2025

Ads That Work With A System

In this edition of The Perspective we’ll show you how to build a system that turns solid concepts into winning ads consistently. We'll cover why messy processes kill results and what to do right now to fix your ad workflow.

Ihtishaam Choudhary

Apr 16, 2025

Navigating Tarrif While Keeping Your Business Strong

Welcome to the 53st edition of The Perspective.

Ihtishaam Choudhary

Brand BreakdownBrand Breakdown

Mar 06, 2025

Fable | Landing Page Brand Breakdown

Welcome to the 52st edition of The Perspective — where, in response to your requests, we’re diving into the landing page we created from scratch for Fable.

Ihtishaam Choudhary

Brand BreakdownBrand Breakdown

Jan 08, 2025